Open a Junior ISA for your child. Then leave it alone.
Most parents want to do this for their children. Life gets in the way. Sign up and we will remind you to open the account, then check in at the moments worth pausing for over the next 18 years. Think of us as the sensible friend you really should listen to.
See what’s possible
Run the numbers for your child.
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We remind you to open the account, then check in at the moments that matter over the next 18 years.
Your child is ready at 18
By the time the money is theirs, they will know exactly how it got there.
What it could mean for them when…
Based on historical stock market averages. Past performance is not a guide to future returns.
The taxman gets nothing.
A Junior ISA is a tax-free investment account for children. You open it. You put money in. The money is locked away until your child turns 18, at which point it belongs to them entirely.
If you invest in a stocks and shares Junior ISA, the money grows over time. Historical stock market averages suggest it roughly doubles every ten years. Starting early is the whole strategy. The fund matters less than most people think. Timing the market matters even less.
What you are signing up for
This is not a newsletter. You will not hear from us every week, or every month.
Here is what you will receive:
Now: a welcome email with exactly where to open a Junior ISA and how to set up a contribution.
Every April: a short note when the new tax year starts. Your child's age. What the pot could be worth. A reminder that nothing about the strategy has changed.
When it matters: a handful of emails at the moments worth marking. When your child starts school. When they start secondary school. When they are old enough to be told the account exists. When they turn 18 and the money becomes theirs.
At 18: an email to you about what you built, and, if you choose, a first email directly to your child explaining what it is and how it got there.
That is the whole sequence. A small number of emails across a long time, each one there because it earns its place.
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Why does this exist?
The financial case for a Junior ISA is straightforward. The inertia stopping most parents from opening one is also straightforward. We thought a small email sequence, one that shows up at the right moments and asks nothing of you in between, might help.
No ads. No data selling. We may work with a relevant sponsor in future. If we do, it will be one company at a time, one we would genuinely recommend, and they will never see your data. The service costs almost nothing to run and we are happy to keep it free.
The philosophy
Every financial product wants to seem exciting. New funds, market insights, tips for this quarter. Slow Million is the opposite of that.
The best thing you can do for a child's financial future is boring. One account, opened early, contributions left to grow. No timing the market. No switching providers chasing a better rate.
Just time.
We are called Slow Million because slow is the point. By the time your child turns 18 they will have watched the account grow for most of their lives. That is harder to give than the money, and worth more in the long run.