Start their financial education the day they're born.
Open a Junior ISA for them. Hand it over at 18 with a letter that explains why. Watch them build on it for the rest of their life.
A Junior ISA is an account you open for a child. You put money in. It gets invested. It grows. When they turn 18, it belongs to them.
The trick is time. Money invested in a global index fund tends to roughly double every ten years. The earlier you start, the more doublings they get before they grow up.
See what a regular amount could become. Change the numbers to match what feels manageable for you.
Based on historical stock market averages. Past performance is not a guide to future returns.
You now understand something most people do not.
The mechanism is legal. The numbers are real. A Junior ISA is one of the best things you can do for a child, and you have now seen exactly what it could be worth.
Most people who get to this point still do not open an account.
Not because they think it is a bad idea. Because they close the tab, mean to come back, and never quite get there. It happens with most good financial decisions. It might happen with this one.
So here is an offer: leave your email address and we will be annoying on your behalf. A reminder in a week. Another one a month later. Every April, when the new tax year starts, we will send you the updated number for your child's age.
You can unsubscribe any time. But we would rather you just opened the account.